Hi, I'm Victor

Thank you for checking out my site. I am an author, speaker, and UX researcher. I speak and write about the application of psychology to design and addressing the culture promoting alcohol use in design and technology fields. My passion is to make a positive difference to both product end-users, and my colleagues.

Please feel free to look around. I have my speaking events, many of my published articles, podcast interviews I've participated in, and information on Design for the Mind, my book on the application of principles of psychology to design, on here. Please contact me if you'd like more information on the services I offer.

Feel free to join my mailing list to stay up to date on what I'm doing.




Design for the Mind: Seven psychological principals of persuasive design, is now available for purchase. Design for the Mind focuses on the application of psychological theory to digital design. You can purchase the book through Manning Publications website, Amazon, or your favorite bookstore. Please join my mailing list to receive a code for 39% off the cover price of the book.

Opens up a whole new set of tools to help designers and creators think about their work, laid out in a format that is itself well designed.
— Jason Pike, The Swift Learner