Welcome to Yocco UX

Just sitting here. Thinking, reading, and writing. 

Thank you for checking out my site. I am an author, UX researcher, and strategist. I partner with businesses of all sizes to combine research and best practices to create strong strategy. This is where I live on the Internet. Please feel free to look around. I have my blog, many of my published articles, and information on my upcoming book: Design for the Mind on here. Please contact me if you'd like more information on the services I offer.

I am currently writing Design for the Mind: Seven psychological principals of persuasive design, for Manning Publications. Design for the Mind focuses on the application of psychological theory to digital design. You should be able to pre-order the book in the coming months. Please check back for more information.

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