I had the opportunity to appear as a guest on the User Defenders podcast. I had a great conversation with host Jason Ogle, as we discussed everything from how I found myself in UX research, alcohol abuse, and my take on the future of design and academia. I hope you enjoy listening. http://userdefenders.com/podcast/017-the-value-of-the-theory-is-in-the-application-with-victor-yocco/
Persuasion isn’t a slick ad pitch or a campaign promise. It’s inherent to the content, style, and delivery of our messages, for better or for worse. Everything we say, do, and design has an impact on how our message is perceived—so why not put that power to work for you on the web? Victor Yocco shows us how to incorporate a deeper understanding of the psychological underpinnings of persuasion into our designs, allowing us to better reach—and win—the hearts of our users.