Yocco, V.S., Heimlich, J.E., Myers, C., & Jenike, S.D. (2010)
Data were collected from zoo visitors regarding their interests and social expectations of a zoo visit and the expectations they feel others they are visiting will have. Findings suggest that visitors rate themselves as having a higher level of interest for some activities such as spending time with family. Social expectations that visitors have include interacting with others they are visiting with, learning about animals, and watching animals.